About the club

Kungälv is a small town outside of Gothenburg, located on an island. The rowing club there had always focused on elite athletes and youth. They were good at training young rowers who wanted to compete, but they didn’t have any real connection with adults, families, or people who just wanted to row for fun.

Problem

The biggest issue was that the club only had between 4 and 10 people training each week. They were trying to keep things alive, but it was clear that they had no system to grow. There was no one leading practices, no plan to attract new members, and no energy in the group. It felt like a club that was just slowly fading away.

Solution

The club was seen as old-fashioned and closed off. It had an older leadership team, and there weren’t enough coaches to run more open or beginner-friendly programs. The club wasn’t welcoming for people who didn’t already know rowing. That meant most of the community never even thought about joining.

Result

85 people signed up. Out of those, 53 stayed with the club after the course. That kind of retention was amazing. Even better, many of the new members brought their kids to the club. Suddenly, Kungälv Rowing Club became a place for families, not just elite athletes. It helped the club grow in a new direction and opened the door for future generations to get involved.